This is a running list of resources, including fundraising recommendations, articles, and statistics; virtual tools; ways to spark joy and a LIST OF FUNDERS! Read on and ping me if you have more resources to share.


Communications strategies for health equity — excellent model for improved communication


Venture Leadership Academy

2020 High-level Recommendations

  • Readjust the Case for Support: Be specific about what you are doing immediately and what you need in order to keep the doors open 5 years from now. Reduce minor costs and increase operational + emergency funding.
  • Sing in this spotlight: Community members will be looking to you to both receive help and offer support. Not all will be able to do so, but some will and the organization would be remiss not to embrace the openness of hearts to support and nurture this beloved organization.  
  • Begin with an offering: Determine what the org will do to support the beneficiaries, especially at highest risk. Try a phonathon Nurture Campaign as the first step.
    • Show empathy and concern
    • Ask what they need and how you can help
    • Share what you’re doing for your constituent and what you need
    • Have a call to action
  • Invite donors to support the future of the organization: this message remains the same, but should be truly highlighted during these times to make the case for fundraising beyond immediate crisis relief and into the future.
  • Double down efforts: Solicitations may be made sooner than anticipated due to the current crisis and the reduced travel / event calendar. However, gift sizes may be lower due to the economic climate. The energy invested in being nimble and adjusting plans will increase. Thinking long-term, the needs are real and there is a receptive audience for supporting the community.
  • Leverage technology: Tech solutions to online communications and even fundraising are rapidly approaching the market. Tech can help us to do these things:
    • Virtual site visits
    • Virtual Jeffersonian Dinners (group video chats are exploding)
    • Virtual case for support → explore tools to jazz up a ppt deck; there are MANY!
    • Virtual online community engagement + fundraising tools (NeonOne is a CRM tool that seems to be leading the way in responsiveness and online fundraising tools.)

More from the Sanford Institute of Philanthropy panel discussion 4/3/20.

Fundraising Articles and Recommendations During COVID-19 (see my blog for more!)

Lists of Funders and Resources: 

  • Coalition on FoundationsEmail me for excel list of funders during COVID19! 
  • Here’s a great, vetted list of CA COVID-specific funding opportunities from Philanthropy California. This list is updated daily!
  • Candid has resources and lists of funders, too. Click here.
  • Regarding Oakland, here is a survey that will help the City decide what there response will be.


Digital / Online Fundraising Tools: 


  • Digital fundraising campaigns with ability to fund underlying causes or needs. See sample and actual campaign here.  This includes peer to peer (good way to get our networks to tap their networks.)
  • Virtual gala style event with tickets, donations and silent auction  (plus we can add live-stream capabilities if needed).  See sample here
  • Virtual event fundraising around races and other events.  See info here and actual event here.

Cheerful Giving: Free online fundraising tool to check out — ask me for intro to Brittany!


National Philanthropy Overtime and during Great Recession, as a POR 

AFP has highlighted research done by Growth in Giving Database during the Great Recession btwn Jan 2008 and Jan 2010. “Despite the rapid collapse of the S&P 500 of nearly 39 percent, giving to nonprofits rose slightly and then declined by only 8 percent at the end of the recession.”

Stepping back for year over year perspective from Giving USA, take note of the total giving (adjusted for inflation.) In 2007 total giving hit a major historic peak, crossing the $300B mark for the first time. Giving in 2007 was $311.06B. Three years later, in 2010, giving had not yet recovered to the same high, it was $288.16B. Five years later, in 2012, giving surpassed pre-recession highs of $329.32B. Six years later, in 2018, giving increased to $427B, showing 3.6% average increase over 5 years.  

  • Giving overtime:
    • 2005: $292.43B
    • 2007: $311.06B (total giving major historic peak, crossing $300B mark) 
    • 2010: $288.16B (giving had not yet recovered from recession)
    • 2012: $329.32B (surpasses pre-recession high)
    • 2014: $358.38B
    • 2017: $390.1B
    • 2018: $427.71B (first time breaking $400B mark; total giving grew by 3.6% on average over last 5 yrs)
    •  2019 numbers should come in in a few months.
    • FYI: Education declined last year by 1.3% for a total of 14% of total national giving by sector.

AFP: “The first thing is for fundraisers and boards not to panic. Like the Great Recession, it’s likely that the current situation will pass. And donors still want to make a difference and be in control…. The data does suggest that donors are very supportive of their nonprofits through uncertain economic times.”


Stay Positive: 

+ Add levity and humor where you can!

+ Keep a gratitude journal! (Instead of the news, I write down three things I’m grateful for, and then I turn out the light.)

+ Create a routine. Include:

  • Keep blood flowing: cold showers in the am and hot baths at night
  • Exercise: sweat for 20 min (at least), do some at home weight resistance with bands, canned soup… and stretch!
  • Eat healthily: cook, bake, and savor what you make.
  • Stay in touch: Call people you ordinarily wouldn’t. Turn the camera on!
  • Get inspired: Dress up just for the heck of it. 😉 Learn new languages or skill. Dance. Sing. Meditate.


Work from Home Tools: 


Ways to Spark Joy!  

  • Watch opera! For those of you who love opera, each night for the duration of the Met’s closure, starting Monday, March 16, the Met will stream encore presentations from the award-winning Live in HD series of cinema transmissions on the company website for free. Learn more HERE.
  • Advice from Dr. Bitton, Executive Director, Brigham and Women’s Hospital: Eat in! Take-out and restaurant meals are much riskier than making food at home given the links between the people who prepare the food, transport the food, and you.  Take a page from my sister, Clare: BAKE! If you have kids, try a gingerbread house. Creative, fun and delicious! Here’s a RECIPE to try out.
  • Sunshine and fresh air helped a century ago! Seriously, a combination of fresh air and sunlight seems to have prevented deaths amongst 1918 flu patients. So when the sun comes out again (hooray for the current rainy days here!), do take a walk (alone 🙂 ), enjoy the garden (with wildlife), and get a bit of immune-boosting exercise! Check out the related article HERE
  • Enjoy being stuck at home. There are 12 famous museums offering virtual tours you can take from your couch: the British Museum, Guggenheim Museum, Washington, D.C.’s National Gallery of Art, Musée d’Orsay, Seoul’s National Museum of Modern and Contemporary Art, Berlin’s Pergamon Museum, Rijksmuseum in Amsterdam, Van Gogh Museum, The J. Paul Getty Museum, Uffizi Gallery in Florence, São Paulo’s MASP, and Mexico City’s National Museum of Anthropology. Read all about it and connect HERE.
  • Go for a virtual walk in distant places. Google Arts & Culture has a collection of virtual walk-throughs for dozens of international museums, from Paris to New Delhi. Click HERE to start your journey


Other Fundraising: